If an individual wants to dream up a solution, it can be time-consuming and cause a lot of pressure / confusion ,when it comes to a group of people tasked with solving a problem, ideas might clash as well Not to mention, everyone has a preferred method for their creative madness, which makes it difficult to get every team members’ wheels turning in the same direction.In this case brainstorming is the best as it provides structure and ignite creativity among all brainstormers and ensure their ideas come to fruition.
Brainstorming : is another method employed by an individual or team to solve a problem or generate new ideas for the improvement of a product, organization, or strategy. Which involves three (3) steps; Capturing ideas,Discuss idea,Choose which ideas to execute
Layo’s research blog 